Fashion has always been my soul’s language, a way to express elegance, creativity, and individuality. When I set out to build my own brand, I explored countless fabrics, but my heart always came back to one—linen. It carries a natural grace, a quiet luxury that speaks volumes. Yet, I saw linen being presented in only one way: simple, understated, and minimal. But why should it be limited to that?

With Threads by Pri, I wanted to redefine linen. To bring versatility, patterns, and contemporary silhouettes that transform it from just ‘classic’ to effortlessly stylish.